Terms of service

These terms are an agreement between WalkthroughAds (“we”, “us”) and the business that signs up (“you”). By creating an account you accept them on behalf of that business, and confirm you have authority to do so.

WalkthroughAds is for businesses — dealerships, agents and other sellers who list items for sale. It is not offered to consumers, which is why some of the protections that apply to consumer purchases do not apply here.

You upload photos of something you are selling, and we use AI video models to turn them into a short video you can use in your listings and adverts. We may improve, change or replace the models, features and settings we offer over time. If a change takes away something you rely on, we will tell you in advance where we reasonably can.

Your account belongs to your business, and you can invite colleagues to it. You are responsible for everything done through your account, for keeping sign-in details secure, and for removing people who should no longer have access. Tell us straight away at hello@walkthroughads.com if you think someone has got into your account.

• Videos are paid for with credits. The number a video costs is shown before you start it, and depends on its length and quality. Current prices are on the pricing page.
• New accounts get 200 free trial credits, once per business. No card is needed.
• Plans are billed monthly in advance through Stripe and renew automatically until cancelled. Each billing period’s plan credits must be used within that period; unused plan credits do not carry over.
• Top-up credits do not expire while your account is open.
• Credits are taken from your balance when you start a video. If the video fails to generate, the credits are returned automatically.
• Credits have no cash value and cannot be transferred or exchanged for money. Payments are non-refundable except where these terms say otherwise or the law requires it.
• We are not VAT-registered, so no VAT is charged. If that changes, we will tell you before prices change.
• We may change plan prices. We will give you at least 30 days’ notice, and a change applies from your next billing period after that notice, so you can cancel first if you prefer.

You can change plan or cancel at any time from your billing settings. There is no minimum term. When you cancel, your plan runs to the end of the period you have paid for and does not renew. Any top-up credits you have left stay usable until you close your account.

You keep ownership of the photos you upload. You give us permission to store, copy and process them — including sending them to the AI providers named in our privacy policy — only so we can provide the service to you.

You promise that:

• you own the photos or have permission to use them this way
• they show things you are genuinely selling or are entitled to advertise
• they do not break the law or anyone else’s rights, including privacy and copyright

We delete uploaded photos 90 days after upload. Keep your own copies; we are not a backup service.

The videos we make for you are yours to use for your business, including in listings, adverts and on social media. To the extent we have any rights in them, we transfer those rights to you. We do not add a watermark.

We may not use your videos to promote WalkthroughAds without your permission.

Your video is created by an AI model working from your photos. It is not a recording. AI models can get details wrong — for example softening, altering or inventing small details of the item, its colour, its condition or its surroundings.

You must watch every video before you publish it, and you are responsible for making sure any advert you publish is accurate and does not mislead buyers, including under consumer protection law. Do not publish a video that shows the item differently from how it really is. If a video is not right, tell us — see section 11.

You must not use WalkthroughAds to:

• make adverts for items you are not entitled to sell, or that misrepresent an item
• upload anything illegal, or photos of people used without their permission
• try to break, overload, reverse-engineer or get around the limits of the service
• resell access to the service, or share one account between separate businesses

We may suspend or close an account that breaks these rules. Where we reasonably can, we will tell you why first and give you a chance to put it right.

We work to keep WalkthroughAds running, but we do not promise it will always be available or free of faults. The service relies on outside providers, including the AI models, and may be interrupted for maintenance or by problems outside our control.

If a video fails, your credits come back automatically. If a video is made but has a clear fault — for example it goes the wrong way round the vehicle or visibly distorts it — email hello@walkthroughads.com within 14 days and we will look at it. Where the fault is ours, we will return the credits so you can make it again.

Nothing in these terms limits liability for death or personal injury caused by negligence, for fraud, or for anything else the law does not allow to be limited.

Otherwise:

• we are not liable for loss of profit, sales, business, goodwill or data, or for any indirect or consequential loss
• we are not liable for adverts you publish, or for loss caused by a video you published without checking it (section 8)
• our total liability to you in any 12-month period is limited to the amount you paid us in that period

You can close your account at any time by cancelling your plan and emailing hello@walkthroughads.com. We may close it with 30 days’ notice, or immediately if you seriously break these terms. When an account closes, unused credits are lost, and we delete your photos, videos and account details as set out in our privacy policy — download any videos you want to keep first.

We may update these terms. We will email you about any significant change at least 30 days before it takes effect. If you keep using WalkthroughAds after that, the new terms apply.

These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction. Before going to court, please contact us at hello@walkthroughads.com so we can try to resolve things directly.